{"id":13248,"date":"2020-05-13T14:16:59","date_gmt":"2020-05-13T12:16:59","guid":{"rendered":"https:\/\/musartedo.com\/?p=13248"},"modified":"2020-05-14T13:09:35","modified_gmt":"2020-05-14T11:09:35","slug":"jak-na-spotify-aneb-zacnete-vydelavat-svoji-hudbou","status":"publish","type":"post","link":"https:\/\/musartedo.com\/en\/2020\/05\/jak-na-spotify-aneb-zacnete-vydelavat-svoji-hudbou\/","title":{"rendered":"Jak na Spotify aneb za\u010dn\u011bte vyd\u011bl\u00e1vat svoji hudbou"},"content":{"rendered":"

Platforma Spotify<\/a> je um\u011blci \u010dasto kritizov\u00e1na. Mnoz\u00ed z nich se st\u00e1le je\u0161t\u011b vnit\u0159n\u011b nevyrovnali se streamov\u00e1n\u00edm hudby, p\u0159esto\u017ee v sou\u010dasn\u00e9 chv\u00edli jsou pr\u00e1v\u011b streamingov\u00e9 platformy jedin\u00fdm m\u00edstem, kde mohou efektivn\u011b prod\u00e1vat v\u00fdsledky sv\u00e9 \u010dinnosti p\u0159\u00edmo fanou\u0161k\u016fm. <\/p>\n\n\n\n

Spotify a Apple Music<\/a> v mnoha ohledech zachr\u00e1nily hudebn\u00ed pr\u016fmysl. P\u0159ed t\u00edm, ne\u017e za\u010daly b\u00fdt streamingov\u00e9 slu\u017eby popul\u00e1rn\u00ed, devastovalo hudebn\u00ed pr\u016fmysl velmi roz\u0161\u00ed\u0159en\u00e9 pir\u00e1tstv\u00ed digit\u00e1ln\u00edho obsahu. Hudba se ale \u010dasto stahovala nejen z d\u016fvod\u016f finan\u010dn\u00edch, ale i proto, \u017ee mnoh\u00fdm \u201cmilovn\u00edk\u016fm\u201d hudby vyhovala snadn\u00e1 dostupnost obrovsk\u00e9ho mno\u017estv\u00ed hudby na neleg\u00e1ln\u00edch serverech a \u010dasto t\u00edmto zp\u016fsobem \u0159e\u0161ili nedostate\u010dn\u011b vyv\u00e1\u017eenou hudebn\u00ed distribuci.<\/p>\n\n\n\n

\u0158e\u0161en\u00ed p\u0159i\u0161lo v podob\u011b streamu a neleg\u00e1ln\u00ed stahovatel\u00e9 n\u00e1hle z\u00edskali zp\u016fsob, jak se dostat k obrovsk\u00e9 hudebn\u00ed datab\u00e1zi s pohodln\u00fdm vyhled\u00e1v\u00e1n\u00edm, ani\u017e by museli tr\u00e1vit dlouh\u00e9 ve\u010dery stahov\u00e1n\u00edm, t\u0159\u00edd\u011bn\u00edm a uploadov\u00e1n\u00edm hudebn\u00edch soubor\u016f do sv\u00fdch telefon\u016f, iPad\u016f nebo dom\u00e1c\u00edch server\u016f. Popularita streamingov\u00fdch platforem za\u010dala rychle nar\u016fstat a ji\u017e dnes u\u017eivatelskou z\u00e1kladnu jedn\u00e9 z nich, spole\u010dnosti Spotify, tvo\u0159\u00ed 250 milion\u016f u\u017eivatel\u016f.<\/p>\n\n\n\n

Tak\u017ee, pokud jste um\u011blec nebo jako mana\u017e\u00e9r, label apod. pracujete s um\u011blci, co to pro v\u00e1s znamen\u00e1?<\/p>\n\n\n\n

Na sv\u011bt\u011b je v sou\u010dasn\u00e9 dob\u011b 2,7 miliardy smartphon\u016f a toto \u010d\u00edslo rychle roste … p\u0159edpokl\u00e1d\u00e1 se, \u017ee do roku 2021 bude 4,1 miliardy smartphon\u016f. Jejich majetel\u00e9 maj\u00ed v\u011bt\u0161inou vysokorychlostn\u00ed p\u0159\u00edstup k internetu, co\u017e znamen\u00e1, \u017ee v budoucnu m\u016f\u017ee m\u00edt ka\u017ed\u00fd u\u017eivatel smartphonu p\u0159\u00edstup ke streamingov\u00e9 slu\u017eb\u011b. Jin\u00fdmi slovy – mno\u017estv\u00ed poslucha\u010d\u016f, kter\u00e9 mohou um\u011blci prost\u0159ednictv\u00edm streamingov\u00fdch platforem svoj\u00ed hudbou oslovit, se st\u00e1le zv\u011bt\u0161uje a p\u0159edpokl\u00e1d\u00e1 se, \u017ee hudba k osobn\u00edmu u\u017eit\u00ed se v budoucnu u\u017e jinak prod\u00e1vat ani nebude.<\/p>\n\n\n\n

Jak\u00fdm zp\u016fsobem se tedy m\u016f\u017ee sou\u010dasn\u00fd hudebn\u00ed producent zapojit do digit\u00e1ln\u00ed distribuce hudby? Jak doc\u00edlit toho, aby profil na Spotify za\u010dal vyd\u011bl\u00e1vat a z\u00e1rove\u0148 pom\u00e1hal p\u0159i propagaci?<\/p>\n\n\n\n

D\u016fle\u017eit\u00e9 je v prvn\u00ed \u0159ad\u011b pochopit, jak\u00fdm zp\u016fsobem Spotify funguje a jak jej vyu\u017e\u00edvat nejen jako poslucha\u010d, ale zejm\u00e9na jako aktivn\u00ed tvo\u0159\u00edc\u00ed um\u011blec. Pr\u00e1v\u011b kv\u016fli tomu Spotify nab\u00edz\u00ed um\u011blc\u016fm mo\u017enost d\u00edky aplikaci Spotify for Artists optimalizovat svoj\u00ed mana\u017eerskou a prodejn\u00ed aktivitu nap\u0159\u00edmo nebo prost\u0159ednictv\u00edm agreg\u00e1tor\u016f \u010di label\u016f. <\/p>\n\n\n\n

Na na\u0161em nov\u00e9m kurzu Digit\u00e1ln\u00ed distribuce hudby z\u00edsk\u00e1te tolik pot\u0159ebn\u00e9 znalosti u\u017eivatelsk\u00e9ho rozhran\u00ed Spotify for Artists<\/a>, pochop\u00edte, jak funguji algoritmy platformy, jak\u00e9 existuj\u00ed mo\u017enosti  pro placen\u00e9 za\u0159azen\u00ed mezi r\u016fzn\u00e9 playlisty, objev\u00edte nejr\u016fzn\u011bj\u0161\u00ed vychyt\u00e1vky a statistick\u00e9 n\u00e1stroje a z\u00edsk\u00e1te obecnou p\u0159edstavu o tom, jak se prod\u00e1v\u00e1 hudba v \u010dase streamingov\u00fdch platforem.. <\/p>\n\n\n\n

Neztr\u00e1cejte \u010das a objevte s n\u00e1mi tento fascinuj\u00edc\u00ed sv\u011bt hudebn\u00edho byznysu, kter\u00fd si ka\u017ed\u00fd m\u016f\u017ee \u0159\u00eddit s\u00e1m bez prost\u0159edn\u00edka nebo labelu. Na kurzu budeme prob\u00edrat v\u0161e krok po kroku, dozv\u00edte se, jak maxim\u00e1ln\u011b vyu\u017eit v\u0161echny n\u00e1stroje a zdroje, kter\u00e9 Spotify nab\u00edz\u00ed p\u0159\u00edmo a nep\u0159\u00edmo.<\/p>\n\n\n\n

Nov\u00fd kurz \u0161koly Musartedo \u201cDigit\u00e1ln\u00ed distribuce hudby<\/a>\u201d se stane va\u0161\u00edm skv\u011bl\u00fdm startem k \u00fasp\u011bchu na Spotify!<\/p>","protected":false},"excerpt":{"rendered":"

Platforma Spotify je um\u011blci \u010dasto kritizov\u00e1na. Mnoz\u00ed z nich se st\u00e1le je\u0161t\u011b vnit\u0159n\u011b nevyrovnali se streamov\u00e1n\u00edm hudby, p\u0159esto\u017ee v sou\u010dasn\u00e9 chv\u00edli jsou pr\u00e1v\u011b streamingov\u00e9 platformy jedin\u00fdm m\u00edstem, kde mohou efektivn\u011b prod\u00e1vat v\u00fdsledky sv\u00e9 \u010dinnosti p\u0159\u00edmo fanou\u0161k\u016fm.  Spotify a Apple Music … <\/p>","protected":false},"author":2,"featured_media":13251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-13248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts\/13248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/comments?post=13248"}],"version-history":[{"count":0,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts\/13248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/media\/13251"}],"wp:attachment":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/media?parent=13248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/categories?post=13248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/tags?post=13248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}