{"id":13535,"date":"2020-06-03T10:34:28","date_gmt":"2020-06-03T08:34:28","guid":{"rendered":"https:\/\/musartedo.com\/?p=13535"},"modified":"2024-07-10T10:55:33","modified_gmt":"2024-07-10T08:55:33","slug":"smart-links-sdilejte-svoji-hudbu-na-jednom-miste","status":"publish","type":"post","link":"https:\/\/musartedo.com\/en\/2020\/06\/smart-links-sdilejte-svoji-hudbu-na-jednom-miste\/","title":{"rendered":"Smart link – Sd\u00edlejte svoj\u00ed hudbu na\u00a0jednom m\u00edst\u011b"},"content":{"rendered":"

Mysl\u00edte-li to s\u00a0hudbou v\u00e1\u017en\u011b, vytv\u00e1\u0159\u00edte a nab\u00edz\u00edte svoji tvorbu na streamingov\u00fdch platform\u00e1ch, asi jste ji\u017e \u0159e\u0161ili ot\u00e1zku, jak\u00e9 odkazy sd\u00edlet na soci\u00e1ln\u00edch s\u00edt\u00edch, abyste oslovili co nej\u0161ir\u0161\u00ed publikum?<\/h4>\n

Sd\u00edlen\u00ed jednoduch\u00e9ho spojen\u00ed na Spotify ji\u017e nesta\u010d\u00ed, va\u0161e komunikace by m\u011bla b\u00fdt \u201cglob\u00e1ln\u00ed\u201d, zkr\u00e1tka n\u011bco – all in one.<\/span><\/h4>\n

T\u00edm glob\u00e1ln\u00edm n\u00e1strojem je Smart link, d\u00edky n\u011bmu\u017e\u00a0m\u016f\u017eete sd\u00edlet skladbu, album nebo seznam skladeb z r\u016fzn\u00fdch streamovac\u00edch slu\u017eeb v jedin\u00e9m odkazu. A t\u0159e\u0161ni\u010dkou na dortu je, \u017ee anal\u00fdzy dat, kter\u00e9 generuje inteligentn\u00ed odkaz, v\u00e1m umo\u017en\u00ed zjistit, kdo jsou va\u0161i fanou\u0161ci a jak\u00fdm zp\u016fsobem objevuj\u00ed va\u0161i hudbu.<\/span><\/h4>\n

1. Co je to\u00a0Smart link\u00a0a k \u010demu se pou\u017e\u00edv\u00e1?<\/span><\/h4>\n

V sou\u010dasn\u00e9 dob\u011b existuje mnoho streamingov\u00fdch platforem, kde m\u016f\u017eete\u00a0hudbu nab\u00edzet: Spotify, Apple Music, YouTube, Deezer a dal\u0161\u00ed. Va\u0161i poslucha\u010di jsou v\u0161ak na jednotliv\u00fdch platform\u00e1ch nerovnom\u011brn\u011b rozd\u011bleni.<\/span><\/h4>\n

Jak tedy vytvo\u0159it odkazy pro sd\u00edlen\u00ed na r\u016fzn\u00fdch streamingov\u00fdch platform\u00e1ch? Na kter\u00e9 soci\u00e1ln\u00ed s\u00edti jsou fanou\u0161ci nejv\u00edce ochotni streamovat moji hudbu?<\/span><\/h4>\n

D\u00edky\u00a0Smart link\u00a0jsou odkazy na platformy dostupn\u00e9 na jedn\u00e9 str\u00e1nce. Tato str\u00e1nka m\u00e1 podobu\u00a0landing page, kterou lze sd\u00edlet a prost\u0159ednictv\u00edm kter\u00e9 lze sledovat va\u0161i hudbu. Je to sv\u00fdm zp\u016fsobem va\u0161e um\u011bleck\u00e1 \u201evizitka\u201c\u00a0\u2013\u00a0 absolutn\u011b\u00a0nezbytn\u00fd n\u00e1stroj, kdy\u017e se chcete \u00fa\u010dinn\u011b propagovat!<\/span><\/h4>\n

Na jedn\u00e9 stran\u011b v\u00e1m Smart links u\u0161et\u0159\u00ed spoustu \u010dasu. Nen\u00ed t\u0159eba samostatn\u011b sd\u00edlet odkazy Spotify, You Tube nebo Apple Music. Na druh\u00e9 stran\u011b, chytr\u00fd odkaz nab\u00edz\u00ed poslucha\u010d\u016fm mo\u017enost snadno si vybrat, na kter\u00e9 platform\u011b cht\u011bj\u00ed hudbu poslouchat nebo stahovat.<\/span><\/h4>\n

2. Jak vypad\u00e1 inteligentn\u00ed odkaz?<\/h4>\n

Str\u00e1nka se Smart link\u00a0je\u00a0respons\u00edvn\u00ed,\u00a0a proto ji m\u016f\u017eete p\u0159izp\u016fsobit v\u0161em typ\u016fm za\u0159\u00edzen\u00ed. Krom\u011b seznamu platforem, na kter\u00fdch je va\u0161e hudba k dispozici, je tak\u00e9 mo\u017en\u00e9 p\u0159idat odkazy na download skladby nebo informace t\u00fdkaj\u00edc\u00ed se nadch\u00e1zej\u00edc\u00edch ud\u00e1lost\u00ed a odkaz\u016f na soci\u00e1ln\u00ed s\u00edt\u011b.<\/span><\/h4>\n

3. Analyzujte sv\u00e9 poslucha\u010de<\/h4>\n

Smart link\u00a0je v\u00fdkonn\u00fd n\u00e1stroj pro hudebn\u00ed marketing, proto\u017ee v\u00e1m umo\u017e\u0148uje:<\/span><\/h4>\n

Rozv\u00edjet z\u00e1kladnu fanou\u0161k\u016f t\u00edm, \u017ee jim poskytnete snadn\u00fd p\u0159\u00edstup k va\u0161\u00ed hudb\u011b.<\/span>
Zv\u00fd\u0161\u00edte mno\u017estv\u00ed\u00a0streamu\u00a0a prodej\u016f.<\/span>
Shroma\u017e\u010fujete odkazy na soci\u00e1ln\u00ed s\u00edt\u011b na jednom m\u00edst\u011b.<\/span>
Budete l\u00e9pe rozum\u011bt va\u0161im poslucha\u010d\u016fm – z\u00edskate cenn\u00e9 informace prost\u0159ednictv\u00edm anal\u00fdzy dat.<\/span><\/h4>\n

Nejde jen o to, aby se va\u0161e hudba pouze poslouchala. Inteligentn\u00ed odkaz je mocn\u00fdm n\u00e1strojem k lep\u0161\u00ed identifikaci publika. Z\u00e1rove\u0148 zjist\u00edte, kter\u00e9 platformy jsou nejlep\u0161\u00ed pro marketingovou strategii. Je to nap\u0159\u00edklad skv\u011bl\u00fd zp\u016fsob, jak zjistit, zda je t\u0159eba v\u00edce investovat do sponzorsk\u00e9 kampan\u011b na Facebooku nebo Instagramu.<\/span><\/h4>\n

Stru\u010dn\u011b \u0159e\u010deno –\u00a0anal\u00fdza dat generovan\u00e1 inteligentn\u00edmi odkazy v\u00e1m umo\u017en\u00ed l\u00e9pe poznat va\u0161e marketingov\u00e9 mo\u017enosti.<\/span><\/h4>\n

4. Dopl\u0148kov\u00fd n\u00e1stroj\u00a0\u00a0–\u00a0\u00a0propagujte svoji hudbu je\u0161t\u011b p\u0159ed vyd\u00e1n\u00edm<\/h4>\n

Smart link\u00a0je ide\u00e1ln\u00ed zp\u016fsob, jak zv\u00fd\u0161it sv\u016fj\u00a0p\u0159\u00edjem\u00a0t\u00edm, \u017ee fanou\u0161k\u016fm poskytnete p\u0159\u00edle\u017eitost zvolit si platformu podle sv\u00e9ho v\u00fdb\u011bru. D\u00edky funkci pre-save propagujete hudbu je\u0161t\u011b p\u0159ed vyd\u00e1n\u00edm a budete v\u011bd\u011bt, kde o n\u011b bude v\u011bt\u0161\u00ed z\u00e1jem.<\/span><\/h4>\n

5. Jak vytvo\u0159\u00edm inteligentn\u00ed odkaz?<\/h4>\n

Existuje cel\u00e1 \u0159ada slu\u017eeb, kter\u00e9 v\u00e1m umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et inteligentn\u00ed odkazy. Mezi nejobl\u00edben\u011bj\u0161\u00ed v hudebn\u00edm marketingu pat\u0159\u00ed<\/h4>\n

SOUNDPLATE – cena 20 USD za m\u011bs\u00edc
www.soundplate.com<\/a><\/h4>\n

LINKFIRE – cena 10 USD za m\u011bs\u00edc
www.linkfire.com<\/a><\/h4>\n

SMARTURL – 49 USD za m\u011bs\u00edc
www.smarturl.it<\/a><\/h4>\n

LINKTREE – 6 USD za m\u011bs\u00edc
linktr.ee<\/a><\/h4>\n

FEATURE FM – 17 USD za m\u011bs\u00edc
feature.fm<\/a><\/h4>\n

V\u0161echny tyto slu\u017eby nab\u00edzej\u00ed bezplatnou\u00a0startovac\u00ed verzi\u00a0se z\u00e1kladn\u00ed nab\u00eddkou.
Pokud jde o bal\u00ed\u010dky zalo\u017een\u00fdch na poplatc\u00edch – ceny a funkce se velmi li\u0161\u00ed.<\/h4>\n

Chcete-li hloub\u011bji proniknout do problematiky sou\u010dasn\u00e9ho hudebn\u00edho byznysu, p\u0159ipravili jsme pro v\u00e1s nov\u00fd online kurz Digit\u00e1ln\u00ed\u00a0distribuce hudby<\/a>. Registrujte se, chcete-li v\u011bd\u011bt, jak dostat svoji hudbu\u00a0na nejv\u011bt\u0161\u00ed\u00a0streamingov\u00e9 platformy!<\/h4>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Mysl\u00edte-li to s\u00a0hudbou v\u00e1\u017en\u011b, vytv\u00e1\u0159\u00edte a nab\u00edz\u00edte svoji tvorbu na streamingov\u00fdch platform\u00e1ch, asi jste ji\u017e \u0159e\u0161ili ot\u00e1zku, jak\u00e9 odkazy sd\u00edlet na soci\u00e1ln\u00edch s\u00edt\u00edch, abyste oslovili co nej\u0161ir\u0161\u00ed publikum? Sd\u00edlen\u00ed jednoduch\u00e9ho spojen\u00ed na Spotify ji\u017e nesta\u010d\u00ed, va\u0161e komunikace by m\u011bla b\u00fdt … <\/p>","protected":false},"author":2,"featured_media":13540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[31,147],"tags":[],"class_list":["post-13535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-studijni-materialy","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts\/13535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/comments?post=13535"}],"version-history":[{"count":1,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts\/13535\/revisions"}],"predecessor-version":[{"id":19290,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/posts\/13535\/revisions\/19290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/media\/13540"}],"wp:attachment":[{"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/media?parent=13535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/categories?post=13535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musartedo.com\/en\/wp-json\/wp\/v2\/tags?post=13535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}